This is where we put it on the line while trying not to sound too serious, pious or plain dumb.
The Games Tribe comes with added values:
Be transparent: We’re committed to being open and honest with everyone we deal with – from citing sources to being straight about our commercial partnerships and up front with our real audience numbers and demographics.
Be responsible: The Games Tribe will be responsible in how it acts with partners, advertisers and users. All our partner sites will retain their editorial independence, both from The Games Tribe and from any commercial partners. We will also be responsible in choosing our content, service delivery and advertising partners, putting social conscience at the heart of everything we do.
Be commercial: The Games Tribe is a commercial enterprise and we will always look to gain a commercial advantage over our competitors and for our partners and advertisers. Anyone who works for or with us should expect this from us.
Be generous: We will be generous with our time and experience, helping both partner sites and advertisers get the most from their experience of working with The Games Tribe. We will also be generous with our profits, pledging 5% of all net profits to charity projects.